after completing a full locker room phase 1 renovation, the buffalo bills initated a phase 2 renovation to update the team meeting rooms, central lobby, war room and practice field. this phase 2 renovation included a full environmental graphics and signage package that builds on the foundation of the bills’s rich history and success in western new york.
hexagon geometry was a strong design element used in the phase 1 locker room renovation. the hexagon-chevron pattern i created blends well with the existing logo system and color palette. this pattern also found uses beyond the building’s environmental graphics, as seen in the photo of the custom designed field pads.
photos by kim smith
field photo by kevin hoffman / usa today sports
colorado state university multi-purpose stadium
fort collins, colorado
the new 41,000 seat multi-purpose football stadium is revolutionizing the on-campus experience at colorado state university. the “multi-purpose” part of this project is the inclusion of an 80k sq ft alumni center and student resource center underneath the east side bowl, allowing the building to be used 365 days a year.
my role was lead graphic designer on both signage and environmental graphics for the stadium and student resource center, from conceptual phase to construction administration and occupation. one highlight of the environmental graphics is the prominence of the colorado outdoors. taking inspiration from the well known green and white colorado license plate, we incorporated the 54 “14ers”, mountains in colorado over 14k ft, as wayfinding markers around the concourse.
photos by christy radecic
populous denver office graphics
the strategy for the new denver office focused on continuing the visual style of the newly designed populous americas headquarters in kansas city. the previous company style guide included vertical and diagonal thin strokes of color that weren’t flexible in a kit of parts. a 3 person team, including myself, developed this new standard system of elements for our internal environmental graphics language.
aesthetically, vibrant colors, patterns and artwork balanced with the disciplined, cool white walls create an office that emotes energy and fosters creativity.
photos by rudar manning
2017 nfl mexico city game event signage and wayfinding
mexico city, mexico
the estadio azteca is the national stadium for the mexican national soccer team in the heart of mexico city. the 142 year-old stadium has a unique architectural character and impressive legacy of hosting some of the most cherished and highest attending concerts of all time. the nfl has hosted 3 total american football games at this venue since 2005.
estadio azteca’s existing wayfinding is very difficult and has minimal orientation and landmark association for spectators. The challenge here was to create an effective temporary wayfinding master plan with information landmarks around the open concourse directing fans to seating sections, but also temporary nfl fan activation zones and hospitality areas. “you are here” maps, directional content, and “how to use your ticket” artwork all in dual language made wayfinding an essential tool for spectators navigating this historic venue.
photos by henry acosta
142nd running of the kentucky derby wayfinding map design
new renovations to the historic churchill downs racetrack sparked a need for updated wayfinding site maps and building facility maps.
i led an effort to redesign the existing maps into 2d and 3d/axonometric views for both print and digital platforms. the maps have been used for three runnings of the kentucky derby now with slight modifications done each season as new additions to churchill downs are added.
super bowl li
Coherent circulation is one of the most important aspects in the successful operation of any major event. This applies to all user groups and Populous works through all the routes being used inside and outside a venue to develop clear strategies to suit the requirements of each specific event.
i assisted in all phases of the signage plan including planning & design, fabrication and installation. This signage system for nrg stadium for super bowl li allows for spectators to easily find entries, gates and their way around an event site as well as establish the back of house operational functions providing both wayfinding and informational aspects to event staff and support.